In 2012, the Centers for Disease Control and Prevention launched “Tips From Former Smokers,” its first-ever paid national anti-tobacco campaign. “Tips” featured real people suffering real medical conditions resulting from their exposure to tobacco smoke. The campaign gave them a direct platform to share their experiences, which the CDC thought would encourage current smokers to quit and dissuade future smokers from ever starting.
What distinguished this public health campaign was its visceral intimacy. In one poster, a former smoker named Shawn is posed with a lathered face, facing the camera as if it were a mirror while shaving his neck with a safety razor. The gaping orifice of his stoma—the breathing hole in his trachea surgically created after his larynx was removed—gapes at the viewer, the rim ragged with radiation scarring, a glistening red plane of muscle clearly visible under the skin. “BE CAREFUL NOT TO CUT YOUR STOMA,” the bold print reads.
Wearables help cast the medical test as a talisman of health-care competence. An Object Lesson.
Ralph Orlowski / Reuters
By Andrew Bomback and Michelle Au February 22, 2019 11:30am ET
Think of the stereotypical representations of medicine, as they might appear on a television show: the crisp white coat, of course, and the stethoscope dangling at the ready. Syringes and intravenous lines, maybe. An X-ray or a CT scan slammed theatrically into a light box.
But any medical scene is incomplete without an electrocardiogram (EKG) machine running in the background, its jagged line tracing across the screen reassuringly, or alarmingly to cue a dramatic threat. The EKG is the backbeat of many hospital scenes on television. Important medical things are happening here, it says.
Slate
MEDICAL EXAMINER:
There’s a Proven Public Health Strategy We Could Use to Encourage Vaccination
As we learned with smoking, showing people visceral possible health outcomes effectively scares them into behaving differently.
By Michelle Au
March 8, 2019 8:00am EST
In 2012, the Centers for Disease Control and Prevention launched “Tips From Former Smokers,” its first-ever paid national anti-tobacco campaign. “Tips” featured real people suffering real medical conditions resulting from their exposure to tobacco smoke. The campaign gave them a direct platform to share their experiences, which the CDC thought would encourage current smokers to quit and dissuade future smokers from ever starting.
What distinguished this public health campaign was its visceral intimacy. In one poster, a former smoker named Shawn is posed with a lathered face, facing the camera as if it were a mirror while shaving his neck with a safety razor. The gaping orifice of his stoma—the breathing hole in his trachea surgically created after his larynx was removed—gapes at the viewer, the rim ragged with radiation scarring, a glistening red plane of muscle clearly visible under the skin. “BE CAREFUL NOT TO CUT YOUR STOMA,” the bold print reads.
The Atlantic
SMARTWATCHES ARE CHANGING
THE PURPOSE OF THE EKG
Wearables help cast the medical test as a talisman
of health-care competence. An Object Lesson.
By Andrew Bomback and Michelle Au
February 22, 2019 11:30am ET
Think of the stereotypical representations of medicine, as they might appear on a television show: the crisp white coat, of course, and the stethoscope dangling at the ready. Syringes and intravenous lines, maybe. An X-ray or a CT scan slammed theatrically into a light box.
But any medical scene is incomplete without an electrocardiogram (EKG) machine running in the background, its jagged line tracing across the screen reassuringly, or alarmingly to cue a dramatic threat. The EKG is the backbeat of many hospital scenes on television. Important medical things are happening here, it says.